Editorial: Behind the Brand
-
New Releases
- 47
Video: The Luxury Eye Palette in Pearl from Wayne Goss
Get all the details about Wayne Goss’s newest eye shadow palette: The Luxury Eye Palette in Pearl.
-
New Releases
- 33
Get All the Details About Wayne Goss’s New Mascara
Learn why Wayne calls his first mascara “revolutionary.”
-
New Releases
- 45
Video Reveal: Get the Details About Wayne Goss’s New Brushes
The Goss Edit Collection is coming soon. Watch Wayne’s reveal video for everything you need to know.
-
How BeautyStat Went From Blog to Bestselling Brand
We chat with cosmetic chemist Ron Robinson about how 30+ years formulating products led to one of the buzziest skincare brands on the market.
-
Gua Sha 101 with Sarah Cheung of SACHEU Beauty
We asked SACHEU Beauty founder Sarah Cheung about gua sha, facial rolling, and why stainless steel is a better material for these buzzy skincare tools.
-
Do You Know What Makes Your Lipstick Red?
Did you know about 1,000 beetles are crushed to make just one non-vegan tube of red lipstick?
-
The Making of Sonia G.’s Houndstooth Collection
How Sonia G.’s limited edition collection of makeup cases came to life.
-
3 More Reasons To Shop Caudalie in Honor of Earth Day
Here’s how Caudalie is going beyond its all-natural vinotherapy formulas to foster more sustainable manufacturing and packaging practices.
-
New Releases
- 47
Wayne Goss Reveals His New Bronzing Palettes
Get all the details about the The Radiance Boosting Face Palette before it launches.
-
Vintner’s Daughter Founder April Gargiulo on the Importance of Giving Back
As a female-founded, women-owned business, they’re intentional in supporting organizations that protect, educate, and empower women and children.
-
A Beautiful Tribe: Meet UOMA Beauty’s Sharon Chuter
UOMA Beauty’s Sharon Chuter talks making change, inclusivity, and breaking into the beauty industry as a teenager.
-
Hourglass Proves Cruelty-Free Goes Beyond Animal Testing
How Hourglass hopes to unlock the cages of wild animals in captivity and release them to sanctuaries.
-
Stories
- 56
How Wayne Goss is Challenging Ageism in the Beauty Industry
Because beauty and makeup are for everyone—no matter your age.
-
New Releases
- 65
Watch as Wayne Goss Reveals His New Eye Collection
Follow along for a first glimpse of The Luxury Eye Palette in Pearl Moonstone.
-
Inside the Luxury Eye Collection with Wayne Goss
In this video, Wayne Goss talks us through the Luxury Eye Collection and shares some tips and tricks to create easy (yet still gorgeous) eye looks.
-
New Releases
- 98
Preview Wayne Goss’s New Eye Makeup Collection (!)
Wayne Goss is back at it with new makeup—and this time, it’s all about the eyes.
-
New Releases
- 67
Get a First Look at The Artist Collection, Wayne Goss’s New Makeup Brush Set
Watch as Wayne Goss reveals the newest additions to his fan-favorite makeup brush collection.
-
New Releases
- 212
Big News: Wayne Goss Launches His Makeup Line
Watch the video to see Wayne reveal his new collection of lip products.
-
Stories
- 1
Help Healthcare and Essential Workers With Jouer Cosmetics
Jouer Cosmetics creates opportunities to help essential workers during the COVID-19 outbreak.
-
Women’s History Month Celebration: Get to Know April Gargiulo, Founder of Vintner’s Daughter
We’re celebrating Women’s History Month with April Gargiulo, Founder of Vintner’s Daughter. Here’s how she translated the philosophy of wine making to natural skincare.
Popular in Behind the Brand
-
Behind the Brand
-
Behind the Brand
Mila Moursi: Hollywood’s Most Sought-After Skin Care Specialist
-
Features
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
Charlotte Tilbury: From World-Class Makeup Artist to Global Beauty Icon
-
Behind the Brand
-
Features
-
Behind the Brand
Behind the Brand: David Klasfeld of Obsessive Compulsive Cosmetics